Road Risk

Topic
Stage	Stage 6
Option:	HSC Option 1: The Health of Young People
Critical Question	Do Australia's young people enjoy good health?
Syllabus Learning Outcomes :	H14 argues the benefits of health promoting actions and choices that promote social justice H15 critically analyses key issues affecting the health of Australians and proposes ways of working towards better health for all
Skill Outcomes	Communication Decision Making
Students Learn About:	• risk taking and road related injuries − motor vehicle accidents (driver, passengers, pedestrians and other road users) − negative risk taking behaviours, (eg speeding, drink driving)
Students Learn To:	• Critically analyse a health promotion program designed to promote the health of young people.
Rationale:	During Stage 6, students are primarily at the stage in their lives where they and the people around them are getting their provisional license. It is important for these students to understand risk factors whilst driving and the reasons they as young people tend to have the highest incidence road related fatalities. By focusing on health promotions, students will have the ability to critique the advertisements ability to build personal skills, as well as analysing its ability to create awareness of such a significant health issue.
KLA Integration:	Technology (specifically ICT and web browsing) English – ability to write responses and knowledge of key terms e.g. Justify, analyse.
Assumed Knowledge:	Knowledge of risk factors and basic knowledge of those most at risk of being involved in a road related injury. Completion of HSC core 1.
Diverse Learner	This activity is divided into 3 parts Internet search: for students who learn best interactively. Watching promotion video and answering discussion questions: from students who learn visually and for those who learn best from their peers.
Academic Literacy	The academic literacy used in this activity is sourced from the 'little pinkie' anti speeding campaign; create by the NSW Road and Traffic Authority.

 

Task:

Welcome students, this week's task will have the focus on road related injuries. Please follow the sequence of activities. If you have any questions do not hesitate to contact me through email at abanas01@postoffice.csu.edu.au.

1. Your first task is to log onto www.youtube.com and specifically search for 'anti speeding campaign' or 'road safety campaign'.
   
2. Whilst watching these health promotional campaigns, answer the following questions (in your work book) on at least 3 of the YouTube clips.
   

   What negative risk taking behaviour is this advertisement focusing on?
   _________________________________________
   

    Who were the people in the advertisements? Age? Sex? Race?
    _________________________________________

    What types of personal skills was the advertisement trying to promote?
    _________________________________________

    _________________________________________

    _________________________________________

Do you think this advertisement was effective? Why?

    _________________________________________

    _________________________________________

    _________________________________________

    Rate this advertisement out of 10.    

    _________________________________________

 

1. After watching the advertisements, which one do you think was the most effective?
   

   Write a brief statement in your work book on whether you found a common link between each of the health promotion advertisements (e.g. all about young people, men etc.). Why do you think this is the case?
   

   
    

2. Your task now is to critically analyse a health promotional program. For the purpose of this activity you will be focusing on the Road and Traffic Authorities (2007) 'Speeding – no one thinks big of you' health promotion program. To view this advertisement/program click on the following link http://www.rta.nsw.gov.au/roadsafety/speedandspeedcameras/campaigns/index.html
   

   
    

3. After watching this advertisement and reading the blurb under it, you are to complete 2 of the following tasks. Once all distance education students have completed these tasks a collection will be posted on this blog for a forum discussion. Your responses should be at least 200 words each and emailed through to abanas01@postoffice.csu.edu.au . if you are not sure of the key word at the start of each question click on the following link for definitions http://www.boardofstudies.nsw.edu.au/syllabus_hsc/glossary_keywords.html
   

• Describe the socio-culture factors that influence the driver's behaviour in the advertisement.
  
• Critique this advertisements ability to change the risk taking culture of young people.
  
• Evaluate why the Roads and Traffic Authority has included a wide range of people (ages, sexes, people on the street and mates) condemning the
  drivers behaviour in the campaign.
  
• Discuss the meaning of the 'little pinkie' and the impact it will have on the community.
  
• Recommend a technique that you think could be used to combat young people's involvement in road accidents.
  
• Examine possible effects and implications (positive and negative) the advertisement may have on:    
  
  • Passengers
    
  • Pedestrians
    
  • Other road users
    
  • Drivers
    

 

Reference List

Roads and Traffic Authority NSW. (2007, June). Speeding – no one thinks big of you. Retrieved October 20, 2008, from http://www.rta.nsw.gov.au/roadsafety/speedandspeedcameras/campaigns/index.html